LeBron James was a trailblazer, kickstarting a wave of US celebrity and athlete investments in Premier League clubs. His pioneering move to acquire a stake in Liverpool FC has proven mutually beneficial, driving the Reds’ on-field success and propelling their global brand value. This trend has since sparked a domino effect, with the likes of Ryan Reynolds, Tom Brady, and J.J. Watt following suit, forever changing the face of English football.
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